EST 1993

For 35 years Daniel James has bought designer fashion to London. Specialising in the elegant side of fashion, Back in the early 80s Daniel Started off The London Latex Scene with the Night Club Skin Two.
From here he Started designing the first Fashion conscious latex dresses. Under his label Daniel James London.
He started selling his first garments through BOY in the Kings Road Chelsea.
Then moving on to opening his first shop in Hyper Hyper In Kensington High Street.
He then Produced the first Latex coffee table catalogue in collaboration with photographer Bob Carlos Clark CalledMade in LondonShowcasing all his pieces.
With Celebrity clients ranging from. Cher. Bianca Jagger, Zandra Rhodes, Diane Brill, Toyah Willcox. Boy George, Ect
His latex influences can now be seen worldwide.

In the mid 80s he moved to Milan to work for one of the top fashion houses
Designing his own collections for them.

Then In the late 80s Daniel moved back to London and Opend his first shop in Fulham Selling designer T-shirts under his label Daniel James London.
With his shirts Becoming Collection pieces with celebrity Clients the likes of Elton John, Roger Taylor, Jack Nicholson, Michael Jackson, Catherine Zeta Jones,
Things moved swiftly on with the opening of several more shops.
Sloane Street, South Malton Street, Covent Garden, Kings Road, Charing cross, & Fulham, Ect

Now for the first time his New & Classic Designs be found on the WWW.

The creation of materials, hand cutting them, then giving them to a singular craftsmen in the workshop who will see the garment from material to the creation of designer London fashion.

Daniel James production takes place in central London.